As I'm sure you know adoption is the hardest thing in getting a new application to market (Retention is #2). When thinking about adoption, here are some rules to follow:
- Easy to try
- Easy to pull others in
- Easy to get the data in
- Doesn't interfere with existing systems (too much)
- It's much easier to adopt a small piece of functionality than it a large one
Pricing
Contrary to what we all learned in Economics 101 class, price elasticity is not a smooth curve. On the contrary, it's a very jagged line.. Think about this..
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