Tuesday, June 04, 2013

Owner Listens is the essence of a CRM

Since many of you readers of this blog are small businesses, which many times means RETAIL, I thought I would highlight this tool that I recently came across that makes a lot of sense.

I'm sure we've all been in situations where we left an establishment dissatisfied or irked thinking "if only the owner knew this, they would have been been able to fix this little problem of an otherwise perfectly fine joint".  Well, here's a great attempt to solve this problem..

Meet OwnerListens.com

You know, we've come to think of CRMs as this monster database with lots of rows and fields, forgetting sometimes of what's in the name - it's about customer relationship management, and this little app is exactly about that - managing the relationships before they go sour.  Ownerlistens strikes a delicate balance between anonymity and conversation - the patron's identity is hidden, but the owner can still communicate directly and make the customer happy..

P.S.  The man behind the site is also the owner of Oren's Hummus restaurant in Palo Alto - if you're ever in that area, definitely check them out - your taste buds will thank you!  (And by the way there are a few things I'd like to tell him over the Ownerlistens :)  )

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