Tuesday, March 01, 2011

Skype + GoToMeeting = Nirvana

Today Skype and GoToMeeting announced a partnership that is so exciting, I can hardly contain myself! As a long-time user and fan of Skype for its audio calls (specifically for awesome audio conference calls), an integrated web meeting has been on the top of my wish list for quite a while. Yes, Skype added a screen sharing function a version or two ago but it only worked between 2 people and was using video compression protocols meaning that the text on the screen was often unreadable.

Anyways, talk about a match made in heaven! Skype has been trying to break into the enterprise market and GoToMeeting has been trying to increase its market share. Both of them were facing a steep curve. Now, all of a sudden, they pull a rabbit out of the hat that makes their prospects ever so bright!
I don't know why I'm so surprised - guess haven't seen a partnership that made so much sense in a while (like ever?) This is 1+1=3, or the stuff Business school case studies are made out of.. The only reason this might fail is if either of the companies will feel that their partner is getting a lot more out of this relationship then they are, or if they screw up the pricing. Otherwise I think this is going to be an enormous hit!

So, to sum it up:
  • great news for small businesses and telecommuters
  • good news for businesses of all sizes (eventually it will make its way into larger and larger businesses)
  • good news for both Skype and Citrix
  • bad news for WebEx
  • bad news for all other Web conferencing solutions (including Salesforce's DimDim acquisition)
Citrix / Skype merger on the horizon? This is like watching oil and vinegar come together in a perfect Yin/Yang fashion.