Tuesday, January 25, 2011

New Product Introduction: Amazon Simple Email Service

I received this letter from Amazon Web Services today about launch of its Simple Email Services. This is a big deal as bulk email has always been more of an art than a science and no good Platform-as-a-Service solution existed to my knowledge, so web application developers had to resort to writing their own email distribution systems that were prone to black-listing and couldn't scale well or use very expensive solutions from a few software providers. This functionality available from AWS means that more SaaS applications will implement email marketing as part of their offering and those that already do will make it better and more affordable to use.

Dear AWS Customer,

We're excited to announce the beta release of Amazon Simple Email Service (Amazon SES), a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required - businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer.
Building large-scale email solutions to send marketing and transactional messages is often a complex and costly challenge for businesses. To increase the percentage of emails that are successfully delivered, businesses must deal with hassles such as email server management, network configuration, and meeting rigorous Internet Service Provider (ISP) standards for email content. Additionally, many third-party email solutions require contract and price negotiations, as well as significant up-front costs.
Amazon SES eliminates these challenges and enables businesses to benefit from the years of experience and sophisticated email infrastructure Amazon.com has built to serve its own large-scale customer base. Through a simple API call, developers can now access a high-quality, scalable email infrastructure to efficiently and inexpensively communicate to their customers. You can be confident that Amazon SES will scale with your needs. A built-in feedback API provides the metrics you need in order to monitor the quality of your email, and to maintain good relationships with your customers.
As an Amazon SES customer, you don't need to build your own email solution from the ground up, or incur the costs of licensing, installing and operating third-party software. Instead, you can start sending messages in minutes using the AWS software development kits for Java and .NET, or code directly to our HTTPS interface using your favorite programming language.
Amazon is able to pass on the efficiencies of its scale to customers, and pricing for Amazon SES is only $0.10 per thousand email messages sent. Additionally, a customer can send 2,000 email messages for free each day when these emails originate from Amazon EC2 or AWS Elastic Beanstalk.
For more information on Amazon SES and details on how to start using the service, please see the resources listed below:

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